During the winter, Caroline Eggertz from Warner Bros TV contacted PIN to discuss how a new and improved booking function could be developed.

In January and February of this year, a new website functionality was built where the booking system was developed from a simple contact page to a clever, automatic booking feature.

Because we wanted the booking function to happen almost automatically, we had a clear need for the bookings to be followed up with automatic confirmations and reminders,” says Caroline on Warner Bros TV.

The solution that was developed was a routine where the booking confirmations sent to the audience by mail are also supplemented with a reminder 48 hours before the TV recording started.

Automatic rules on the website’s booking system will determine when the reminder will be sent and to which number.

All is done automatically and triggered by the website’s booking function according to the chosen rules. Afterwards, the log shows when or if text has reached the recipient.

This post is also available in: Svenska (Swedish)